Facebook Pay Per Call Advertising Mastery

Pay-per-call Facebook Ads, when optimized appropriately, perform 3-5 times better than traditional lead generation techniques through conversion rates. The secret lies in the marrying of visual storytelling with pressing call-to-actions-carousels ad-on-the-before-and-after repair situations with a massive ‘Call Now’ button has fantastic conversion rates when it comes to home repair services, be it plumbing pay-per-calls or HVAC breakdowns. Targeting should be specific towards homeowners aged within 35 and 65 years who have viewed recent content around home renovations or who live in older areas. Target Medicare pay-per-call leads with video ads focusing on users searching for retirement planning or AARP content with credible professionals talking about their plan options’ features and ending up in a click-to-call CTA. Always use call now objective from Facebook instead of allow lead forms and instant forms only utilized as in the last resort for users not ready to call immediately.

Social Media Call Generation Techniques

Problem, agitate, solution – creative tests have shown this format to produce the highest rate of calls- stimulate a common pain point such as flooding basement or in an assignment like a busted AC during extreme heat, intensify emotional pain, and offer a solution call to it as a quick fix. Dynamic Creative optimization, the magic for any pay per call campaign, mixes, and matches the top-performing images/videos and ad copy for each user segment automatically. Retarget to audiences who have seen 75% of your explainer videos without having called you. Battering them with reminder ads stating, “First 50 callers receive free diagnostics” will scare them to pick the call. Geo-fencing competitors’ stores with ads announcing “Faster service than [Competitor Name]” snares ready-to-conversion customers by local service companies.

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