Astoria Pay Per Call System Mastery

The Astoria Company pay-per-call system targets areas of high conversion for home service and emergencies and affords its affiliates access to thousands of pre-screened advertisers searching for quality calls. Astoria performs most effectively with an emphasis on localized call routing. An emergency call from a plumber originating from the ZIP Code 90210 would very rapidly be routed to the highest bidder plumber attending to that specific area. The affiliates earn between $15 and $120 per call depending on the service category and geographic demand, with plumbing emergencies bringing the highest reward and maintenance calls the lowest. Astoria offers its affiliates dedicated account managers who assist them with campaign set-up, help in selecting offers, and troubleshoot performance, thus unusual in the pay-per-call industry. The call-tracking interface features a real-time dashboard and maps of call volumes across various regions, thereby providing a unique opportunity to optimize bids based on actual data.

Profiting From Astoria’s Call Marketplace

Effective Astoria partners concern themselves with three methods of optimizing their business. First, they have a calendar with seasonal demand spikes in order to predict when HVAC call spikes will be during extreme weather and plumbing during freeze alerts. Secondly, they have geo-targeted campaigns based on Astoria’s coverage maps of advertisers so that wasted expenditure on calls from geographies will not be spent. Third, they use the call recording library from Astoria to look for the top-performing ads and copy their messaging across ads. The site provides exclusive features such as “Caller Intent Scoring” which predicts the possible conversion within the first 30 seconds of a call, enabling affiliates to discontinue non-performing traffic sources. Payment terms need to be considered by bigger affiliates since it is net-30 with a minimum of $500. In fact, all points are considered by Astoria’s compliance team while screening all call sources and many times blacklisting affiliates who work through fraudulent marketing practices – keeping everything transparent is the only way to do this business for longer terms on the platform.

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