Bing Ads Pay Per Call Optimization

These lead to a drastically reduced cost per call of 30-45% as compared with Google Ads for providing the same quality of conversion-the kind of ad that would become a necessity in all of the diversified call generation strategies. It is especially call-sensitive to this older high income audience with offers on everything from Medicare to home services and financial products. Campaigns should really showcase your best-performing keywords on Google Ads but with some bid adjustment-for example, starting with Bing’s automatic bid strategies for call conversions but manually adjusting according to time-of-day performance data. Take advantage of the competition-averse nature of this commercial intent keywords, such as “emergency tree removal service” or “best Medicare Supplement Plan F providers”, which have become completely unsustainable via ”Google.” Only with Bing is device targeting alone available to target Windows 10 and 11 users-such as when one would advertise calls related to computers repair pay-per-call or home security consultation.

Untapped Opportunities in Microsoft Advertising

Bing’s unique business campaign targeting by job title and company size via LinkedIn profile information is ever so perfect for B2B call offers such as commercial HVAC repair or fleet insurance. A platform with call ad extension supports multiple phone numbers per campaign to allow sophisticated geo-routing, whereby callers are automatically routed to local service providers. Intelligent bidding strategies account for dayparting-adjusted bid increases of 25% to 50%, usually within high-converting time ranges of 10 AM to 2 PM for professional services. Bing allows exact match domain URLs in display URLs, increasing the relevance of ads for calls landing pages. High-performing advertisers support text ads with native Microsoft Audience Network placements featuring large call buttons, which perform exceptionally well for 50+ demographics interested in pay-per-call insurance promotions or home repair services.

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