Medicare Pay Per Call Lead Generation
Medicare pay-per-call leads are the top-of-the-line of performance marketing, with payments as high as *$80-$300 per qualified call* because the lifetime value is so high on enrolled seniors. The best performing campaigns are usually for specific plan searches such as “Medicare Supplement Plan G rates” or “Part D prescription coverage for diabetes” with *Facebook Lead Ads* instant call buttons. Compliance is key—landing pages must contain TCPA disclosures (“By calling, you agree to receive Medicare plan information”) and only go after users aged 65+. IVR qualification (“Press 1 if you’re a current member of Original Medicare”) prequalifies ineligible callers prior to transfer to representatives. During Annual Enrollment Periods (October 15-December 7), aggressively bid on competitor terms such as “Humana plan reviews” or “Aetna Medicare complaints” to appeal to switchers. Leading *Medicare pay-per-call networks* such as SelectQuote or MedicareCenter offer live call scoring that ranks higher-priority need calls (e.g., “I lost my drug coverage”) over informational calls.
Converting Senior Insurance Calls Profitably
Maximize conversions through three tried-and-true methods. First, develop informative webinar funnels (“2025 Medicare Changes Explained”) that take caller information before the transfer to agents—these leads convert at 53% better than cold calls. Second, call whispering allows agents to know the search intent of the caller (“Caller searched ‘Medicare dental implants coverage'”), allowing targeted pitches. Third, direct mail towards retirement communities and senior centers should have QR codes that prompt callback requests. Call recordings show that discussing “zero-premium plans” at the outset offers an increase of 28% in qualification rates. To comply, scrub phone numbers every hour against Do Not Call lists and record all disclosures. The best-in-class build *local partner networks* with senior centers and conduct free Medicare workshops in exchange for exclusive rights to those call leads. Outside of enrollment, target Medicare Advantage disenrollment opportunities (January 1-February 14) and eligibility screenings for special needs plans throughout the year.
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