Electrician Pay Per Call Expansion

Electrical contractors boast fabulous increases in pay-per-call by marketing immediate concerns of safety and had code upgrade improvements. A Phoenix electrician has scored an increase from 37 to 412 calls per month by targeting search words for Google Ads call-only campaigns, like “sparking outlet repair” and “circuit breaker keeps tripping.” Their pay-per-call network rewarded 45-90 per qualified lead, with top-end rates for full-panel upgrades and commercial service calls. Landing pages had animated videos of electrical fires with countdown “Call Now Before Disaster Strikes” buttons, which converted 14.2% of the time. In summer months, they had weather-activated bids so that ad spending was increased by 200% anytime the temperature was above 110°F (the time when AC electrical failures are most prevalent), which led to getting 63 calls in one of the heatwaves.

Wiring Homes and Growing Call Volume

Sophisticated strategies involved building house-type pages targeted to homes constructed prior to 1980 (outdated electrical wiring) and appealing to recent homebuyers with “electric inspection” propositions. Their IVR system sifts calls through the request of homeowners to enter “1” where they had sparked perception or perceived burning, essentially prioritizing real emergencies. Recordings during calls indicated stating “free safety inspections” was 31% better than those propositions emphasizing price. The electrician partnered with home inspectors to be their endorsed service provider, providing 22% of the total call volume. Their best-performing strategy was training dispatchers to spot whole-house rewiring opportunities during normal service calls. In two years, the firm raised pay-per-call to $38,000 a month while holding a 4.9-star ranking by customers who appreciated their prompt emergency response.

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