Acquiring Pay Per Call Phone Numbers

When getting dedicated pay-per-call numbers, you want to make sure you choose the right sort of line for the campaign goals you plan to achieve with your targeted audience. It starts by signing up with a call-tracking company that allows immediate number provisioning such as CallRail, Ringba, or Invoca. For local service providers, use numbers with area codes that reflect your service locations, providing a better chance of answer rates by an excess of 18-22% from the generic toll-free numbers. Conversely, toll-free numbers (800, 888, 877) offer an aesthetic for national campaigns that evoke professionalism in the customers’ mind and provide easier recollection. Most providers enable you to see the combinations available, and certain number patterns come on a premium basis; repeating digit patterns (800-555-1212) could be an additional $5−15 per month, though this may add some great memorability boost for radio and TV commercials.

Setting Up Your Call Tracking Infrastructure

Advanced setups happen when they set up call routing rules to determine what happens when a number is dialed: whether it rings on behalf of your business, is screened through an IVR, or it varies and routes to different places depending on time. Dynamic number insertion (DNI) technology enables pay-per-call affiliates to automatically display unique tracking numbers to each website visitor dependent on their traffic source, allowing for exact ROI measurement. Always test new numbers thoroughly before launching any campaigns. The call should be made from different devices to test the quality of the call, accuracy of routing, and tracking pixel fires. Compliance is key: make sure your provider complies with TCPA requirements such as call recording disclosures and scrubbing the Do Not Call list. The most sophisticated operations would keep a pool of 10-20 numbers per campaign for rotation to prevent number fatigue.

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