Ingenio Pay Per Call Number Configuration

Monetisation of telephones by publishers for web, mobile, and offline channels can take place within the pay-for-call number implementation process at Ingenio. It has professional services, such as legal, financial, and health fields and local business leads, and it pays for calls made to quite a number in the categories of caller quality because the payouts are per call and vary according to category from 2−150. Call numbers are created by choosing offers out of Ingenio’s marketplace, going for either the shared or dedicated phone numbers, and then setting up default minimums on call duration, which typically range from 60-120 seconds for qualification. Publishers can select geographic targeting at state, city, or ZIP code levels, and numbers will now rotate automatically to show local area codes for each visitor. Ingenio can offer a special set of tracking codes for each source of traffic that makes it possible to report ROI down to the ad, landing page, and referral partner’s level.

Monetizing Calls Through Ingenio’s Network

Advanced users of Ingenio are using a combination of optimization strategies: First, they are using the call filtering capabilities of the platform to block unqualified callers based on area code, timing, or call duration. Second, they create custom call flows that play different pre-connect messages according to the traffic source (“Thank you for calling from our website special offer”). Third, they utilize Ingenio’s publisher API to dynamically embed pay-per-call numbers into the large content network in an ad-hoc manner. The site is providing real-time call monitoring and real-time notifications on pickup of high-value calls for publishers to listen and adjust campaigns in real-time. Payment terms are net-45 minimum $50 with careful cash flow monitoring. Ingenio’s main strength consists in its relationships with national advertisers in competitive verticals like tax relief and mesothelioma claims, albeit publishers must actively monitor call quality to maintain access to these premium offers.

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