Medicare Pay Per Call Conversion Playbook

During the Annual Enrollment Period (October 15-December 7), Medicare insurance agents enjoy great pay-per-call performance by marketing to seniors. One Florida agency generated 487 quality calls during one AEP by directing specific plan questions, such as “Medicare Supplement Plan G rates 2024,” through Facebook Lead Ads with call buttons that facilitate instant calling. Their pay-per-call network paid 120-280 for quality leads, with premium rates for callers who were switching from rival plans. The agency’s landing pages included side-by-side plan comparisons and click-to-call buttons that converted at 10.2% among visitors aged 65+. Call tracking showed that stressing “zero-premium plans” in the first 30 seconds increased conversion rates up to 28%, as it addressed typical concerns regarding costs.

Turning Senior Inquiries Into Annual Commissions

In October, the organization made very rapid progress with employing educational webinar funnels that took caller information before connecting callers to licensed agents. These leads converted 53% better than cold calls. The agency then rented opportunities for disenrollment from Medicare Advantage from January 1 through February 14, which is for special needs plan eligibility screenings. Advanced strategies allowed for geo-targeting retirement communities using direct mail via QR callback triggers, and call whispering was used to alert agents about the caller’s unique search intent. The compliance standard was maintained by scrubbing hours and hours against the Do Not Call list, and every disclosure was recorded. The most profitable move was training agents for recognizing supplemental product opportunities on calls, increasing the average commission per call from $280 to $420. Over the course of three AEPs, their pay-per-call program accrued $3.7 million in commissions and maintained a 98% compliance standard for call audits.

pay per call pay per call affiliate programs pay per call marketing ppc management agency pay per call software pay per call business offervault pay per call best pay per call networks pay per call plumbing leads pay per call leads pay per call hvac leads pay per call service provider appliance repair pay per call pay per call advertising pay per call lead generation pay per call google ads google ads pay per call pay per call networks pay per call affiliate pay per call number pay per call tracking pay per call tracking software pay per call agency pest control pay per call pay per call affiliate marketing pay per call publishers ringba pay per call best pay per call niches pay per call affiliate networks pay per call providers pay per call companies pay per call services pay per call google pay per call ads pay per call platform pay per call marketplace offervault pay per call network pay per call website pay per call campaign pay per call landing pages top pay per call networks pay per call offers white label pay per call plumbing pay per call pay per call app pay per call marketing course hvac pay per call get a pay per call number pay per call radio advertising astoria pay per call pay per call advertising companies pay per call training pay per call 800 number pay per call course market call pay per call get paid per call set up a pay per call number pay per call insurance leads pay per minute phone line pay per call facebook ads adwords pay per call astoria company pay per call affiliate network auto insurance pay per call best pay per call affiliate best pay per call affiliate programs best pay per call software bing pay per call buy pay per call leads call center pay per call cj pay per call cost per call advertising electrician pay per call elocal pay per call facebook pay per call gene morris pay per call handyman pay per call inbound pay per call leads ingenio pay per call locksmith pay per call locksmith pay per call leads market call affiliate market call affiliate program medicare pay per call mobile pay per call palo pay per call pay per call advertising google pay per call affiliate offers pay per call auto insurance leads pay per call business model pay per call earnings pay per call exposed pay per call forum pay per call industry pay per call lead generation services pay per call line pay per call market pay per call marketing companies pay per call marketing methods pay per call phone pay per call phone line pay per call programs pay per call seo pay per call system pay per call traffic sources pay per call travel pay per call verticals pay per click forum pay per performance telemarketing pay per sell per call phone per call number shareasale pay per call tree service pay per call