High-Converting Pay Per Call Landing Pages

Pay-per-call landing pages need entirely different design principles as compared to a typical lead gen page. Every single dot and element is engineered to have calls as the immediate action rather than a form submission. The most high-converting pages include call buttons; preferably use a click-to-call mobile number above the fold in a contrasting color to make them stand out against the background, often red or orange, which subconsciously signals urgency. Social proof elements, such as “John from [Nearby City] just called for same-day service 5 minutes ago,” build trust and create a fear of missing out dynamic counters. Headlines should talk about what could actually happen in the event of non-action, such as, “Flooding will worsen within hours!” instead of what features, like pay-per-call plumbing or electrical repairs. And other technical things such as AMP page versions are important – Google favors pages for mobiles loading in under 2 seconds. Each 1-second delay cuts the call conversion by 7%.

Turning Visitors Into Quality Phone Leads

Geo-personalization is one of the advanced optimization strategies serving the purpose of dynamically inserting the guest’s location into headlines, such as “24/7 Emergency Plumbers in [City] Standing By,” enhancing relevance for the call by 33%. Video backgrounds illustrating technicians working on drains and AC units might outdo static images even further and implement a floating call button, which displays itself while scrolling. Given the requirements for disclaimers on Medicare pay-per-call pages, inserted disclaimers would be found in this holistic framework, which holds strong CTAs; sliding call tab “Call Now” remains within users’ view as they scroll through necessary information. A heat map analysis indicates that asking qualifying questions at the top of the call button such as, “Is your system over 10 years old?” can improve call quality without compromising quality. The most effective pages leverage exit-intent pop-up offers (“Wait! Call in the next 5 minutes for free diagnostic”), successfully recapturing 15-20% of abandoning visitors.

pay per call pay per call affiliate programs pay per call marketing ppc management agency pay per call software pay per call business offervault pay per call best pay per call networks pay per call plumbing leads pay per call leads pay per call hvac leads pay per call service provider appliance repair pay per call pay per call advertising pay per call lead generation pay per call google ads google ads pay per call pay per call networks pay per call affiliate pay per call number pay per call tracking pay per call tracking software pay per call agency pest control pay per call pay per call affiliate marketing pay per call publishers ringba pay per call best pay per call niches pay per call affiliate networks pay per call providers pay per call companies pay per call services pay per call google pay per call ads pay per call platform pay per call marketplace offervault pay per call network pay per call website pay per call campaign pay per call landing pages top pay per call networks pay per call offers white label pay per call plumbing pay per call pay per call app pay per call marketing course hvac pay per call get a pay per call number pay per call radio advertising astoria pay per call pay per call advertising companies pay per call training pay per call 800 number pay per call course market call pay per call get paid per call set up a pay per call number pay per call insurance leads pay per minute phone line pay per call facebook ads adwords pay per call astoria company pay per call affiliate network auto insurance pay per call best pay per call affiliate best pay per call affiliate programs best pay per call software bing pay per call buy pay per call leads call center pay per call cj pay per call cost per call advertising electrician pay per call elocal pay per call facebook pay per call gene morris pay per call handyman pay per call inbound pay per call leads ingenio pay per call locksmith pay per call locksmith pay per call leads market call affiliate market call affiliate program medicare pay per call mobile pay per call palo pay per call pay per call advertising google pay per call affiliate offers pay per call auto insurance leads pay per call business model pay per call earnings pay per call exposed pay per call forum pay per call industry pay per call lead generation services pay per call line pay per call market pay per call marketing companies pay per call marketing methods pay per call phone pay per call phone line pay per call programs pay per call seo pay per call system pay per call traffic sources pay per call travel pay per call verticals pay per click forum pay per performance telemarketing pay per sell per call phone per call number shareasale pay per call tree service pay per call