Plumbing Pay Per Call Success Story

Pay-per-call campaigns for plumbing make the best leads repeatable. Examples of such emergency household situations that cover all bases include broken pipes, clogged drains, and non-heating water heaters. Midwestern plumbing increased its caller base by 220% in 90 days via geo-targeted Google Ads with call extensions by targeting high intent terms that included “24/7 emergency plumber [city]” and “water leak repair near me.” Their landing pages will include real-time tracking of their technicians (“nearest plumber: 8 minutes away”) and include large click-to-call buttons, converting at 12% against the national average of 5%. While competitors were receiving 30-50 for similar leads, they purchased qualified calls at 45-65 each under exclusive city-wide contracts with a pay-per-call network.

Converting Emergency Calls Into Steady Revenue

It was essential for them to implement an IVR call screening mechanism registration by which the homeowners had “leaking water” press “1,” filtering out all other emergency calls. Listening to phones revealed that this matter, when referred to as “there are no overtime charges,” increased conversions to the tune of 18%, and underlining “licensed and insured” obtained 22% more answers. Further, in consultation with them, the business expanded with developing seasonal campaigning – frozen pipeworks in winter and basement floods throughout spring rains. The most profitable strategy was retargeting site visitors who failed to call with display ads featuring deteriorating water damage and a click-to-call option. It garnered around 2,300 highly qualified calls worth $287,000 in pay-per-call lead service revenue over 12 months.

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