Pay Per Call Traffic Source Breakdown
The advanced marketers go beyond conventional pay-per-call platforms and exploit twelve unheard-of sources of traffic that ultimately deliver qualified calls at low pricing. Advertising on home improvement and personal finance podcasts promises highly qualified leads, with ads for services such as Medicare pay-per-call converting 20%-35% better when read by hosts since they inherently carry trust. Callback triggers on direct mail containing QR codes work great for local services-a postcard campaign for houses built before 1980 with “Emergency Electrical Repair” offers will yield responses of about 3%-5% by callback. Hyper-local pay-per-call ads on Waze and other GPS driving apps appear while users are literally near the service businesses’ location: “1 mile from a licensed plumber! Call now for…”. Buying cable TV remnant inventory via sites such as Simulmedia will yield unexpected home service outcomes for programs run in the day on news programming, when a homeowner is making very strategic decisions on doing repairs.
Converting Alternative Channels Into Calls
Craigslist and local paper classifieds are still driving calls for essential services with their proper performances in call track numbering-the secret is ad-refreshing n daily basis and captivating emotion (“Don’t get water damage! Call for instant pipe repair”). Visit local Facebook Groups and give them your calls with the real value first (“Free winterization checklist for homeowners-message or call for copy”). Re-targeting site visitors who looked at service pages but didn’t call, display ads featuring time-limited offers (“Today only-free diagnostic with service call”) recovers 8-12% of leads that have gotten lost. In terms of most valuable B2B call offers, it has been observed that LinkedIn-sponsored InMail with call buttons is 3x better than regular ads when targeting against specified job titles. The most sophisticated operators even test offline-to-online call triggers such as billboard ads with SMS short codes that launch callback sequences. All alternative sources need a separate tracking scheme but as a group can reduce the dependency on expensive search traffic. They instead rely on call volume.
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