Profitable Pest Control Pay Per Call Methods

Pest control pay-per-call leads generate a guaranteed reward of *$20-$60 per qualified call* based on the actual needs of homeowners for removing infestations. With most rewarding campaigns centered on the highly emotive keywords “how to get rid of bed bugs fast” or “24/7 rat exterminator near me,” *the beauty of Google Local Service Ads is that it has taken pay per click beyond the regular concept by showing your call button right inside the map packs*. Bed bugs bring in a premium ($45+) because of the psychological effect they have-well qualified leads must be routed to exterminators using landing pages with infestation severity surveys (“How many bedbugs have you seen this week?”). Ads that would target specific locations using Facebook geo-targets during the fall/winter would also add video ads attracting the sounds of scratching in walls while the text could read, “Hear this at night? Call for same day rodent proofing!” Some of the best pest control pay-per-call networks like PestRoutes or WorkWave has designed custom IVR trees to send calls directly to the appropriate service provider (“Press 1 for rodents, 2 for termites”).

Converting Bug Problems Into Phone Leads

1). Caller Capture-“Press 1 to understand how to spot termite mud tubes.” It also increases call length and qualification rates by average: Pre-recorded expert tips attract attention while callers are on hold. 2). *Seasonal Campaign Stacking * with Ants in Spring, Mosquitoes in Summer and Rodents in Winter. 3). *Neighborhood saturation ads* One Household Reports Bedbug Infestation as it Spreads Fast to Entire ZIP. Call records indicate that the mention of “discreet service vehicles,” influences the 28% higher conversion on bed bug calls, owing to some social stigma surrounding it. Include damage cost estimator cost landing pages for termite leads (“call now for free inspection—$3,000 average repair bills”). Keep call lengths to at least 90 seconds and use call scoring (i.e., negative scoring for “just checking prices”) to ensure advertiser satisfaction. Because the leading affiliates finalize *exclusive metro-area agreements* with pest companies, they offer the best payouts by guaranteeing a minimum of 50 monthly calls.

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