Pest Control Pay Per Call Case Study

Pest control agencies bring alive pay per call campaigns that focus on effective emotionally driven infestations like bed bugs, rodents, and termites to achieve good results. Using geo-targeted Facebook video ads, including an overlay reading “Call Now for Emergency Treatment,” a national franchise rolled up 185% more qualified calls featuring cockroach infestations at 8.7% conversion. Their network of pay per call gave returns from 22 to 45 per qualified lead for making calls for termite inspection, which are scoping the highest rates due to their costly treatment options. The most triumphal landing pages had “infestation severity quizzes” which asked about the number of bed bugs visitors had seen recently for the pre-qualification of callers before connection with technicians. According to telephone recordings, calling out “discreet service vehicles” improved conversion rates of 27% for shy callers having bed bugs or rodents.

Transforming Bug Problems Into Recurring Revenue

More sophisticated tactics involved block saturation campaigns whenever a single residence reported bed bugs-the firm would blanket the block with direct mail that included QR codes that initiated callback requests. Their IVR system screened out low-quality calls by asking callers to press “1” if they could observe live pests present at the moment, enhancing lead quality by 41%. The franchise also developed seasonal call flows – ants in the spring, mosquitoes in the summer, and rodents in the fall – with recordings tailored to each type of pest. By equipping technicians with the ability to sell annual prevention plans at service calls, they turned 38% of single-call customers into repeat customers who generated 400+per annum. In a span of18months,theirpay−per−callcampaignyielded2,100qualifiedleads translating into863,000in servicerevenue, with 72%beingrecurringcontractrevenue.

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