Toll-Free Number Optimization

Specialized pay-per-call numbers are meant to pay up the extra per-minute charges that higher per-minute charges incur over local pay-per-call numbers-for example, 800, 888, 877, and 866. Start with an attention-grabbing vanity number that is memorable, yet relevant to your product or service-800-FLOWERS being perhaps the most recognizable gold standard, to partial matches like 800-24-PLUMBER, which can increase recall by up to 30%. For radio and television promotions, the sequences are chosen to make them easy to speak and listen to-two of the most effective being repeating numbers (800-555-1212) rather than obscure sequences. Improve after-hours expenses with time-of-day routing by screening non-emergency calls to voicemail or providing call-back features during off-hours. The most sophisticated operations currently in existence utilize pooling of toll-free numbers within a time scheme that cycles 5-10 numbers to avoid having one line flagged as a spammer.

Converting More Calls at Lower Costs

So upping the ante on performance are three advanced toll-free strategies: First, implement call tracking that measures which media sources generate the longest and most valuable calls so you can optimize your media mix. Second, IVR qualification is used to filter out low-value callers before connecting them to expensive sales agents – just $100 for “Press 1 if you’re ready to buy today” can reduce wasted calls by as much as 40%. Third, negotiate your volume with several providers – rates for toll-free minutes typically drop from $0.05 to $0.10 down to $0.02-$0.04 at high volumes. For compliance, check that the toll-free service provides automatic Do Not Call list scrubbing and call recording disclosures. The most successful cases for toll-free numbers are reinforced with urgency calls such as “Call now – operators standing by”, rather than generic calls like “Contact us”.

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